12 June, 2025
On June 10, 2025, Bollywood actress Katrina Kaif was appointed as the Global Brand Ambassador for the Maldives by the Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives. This announcement was made via the social media platform X, where MMPRC described Kaif as a "true icon of grace and elegance," highlighting her frequent visits to the Maldives and her appeal to luxury travelers.
In her new role, Kaif will lead international promotional campaigns aimed at enhancing the Maldives' image as a premier travel destination. This collaboration is seen as a strategic move to attract more tourists, particularly from India, by leveraging Kaif's widespread popularity and elegant public persona.
The appointment comes amid strengthening ties between India and the Maldives, with Indian Prime Minister Narendra Modi scheduled to visit the island nation next month. This development is viewed as a significant step in fostering closer diplomatic and cultural relations between the two countries.
Kaif, known for her roles in Bollywood films and her entrepreneurial ventures, has been a frequent visitor to the Maldives, often sharing her experiences on social media. Her association with the Maldives is expected to further boost the country's tourism sector, especially in the Indian market.